When we make decisions we think we're in control, making rational choices. But are we? Entertaining and surprising, Ariely unmasks the subtle but powerful tricks that our minds play on us.
for more info: http://www.predictablyirrational.com/
10/21/09
Must Read : Predictably Irrational
When we make decisions we think we're in control, making rational choices. But are we? Entertaining and surprising, Ariely unmasks the subtle but powerful tricks that our minds play on us.
for more info: http://www.predictablyirrational.com/
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